The story behind the illustration of a Childrens Story Book
Kumudu de Silva an author whose books have a unique perspective on Neuro-Linguistic Programming contacted me and requested that I illustrate her books for her. These books focus on teaching NLP to kids through storytelling. The brief was to develop characters based on her story that captured the innocence and vulnerability of childhood.
My first task was to come up with a look for the main character who was a crow. The challenge here was to make a character who kids could identify with. It needed to have the look of a crow but also show human emotion. After much experimentation we decided to go with the character on the left. As it embodied the crow in the story the best.
the final look and feel of the illustrations done for the book.
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When it came to colour and visual treatment I decided to go with heavily organic texture that hinted on a forestscene without actually showing a forest. The background was made to look like a collage of brush strokes and leafy textures. I also avoided using black as I felt it was too stark to use on a kids story book. Instead I used a dark blue for the crows feathers. As the drawings were done entirely on the computer I used custom brushes to give the drawings a watercolour textured look. |
Book Cover Design
If you would like to purchase this book or other books Illustrated by me Please check out Kumudu de Silva's Amazon store.
The story behind designing a corporate Invitation
The brief was to design an invitation for a corporate event. It needed to be different unique and eye catching. Below are the optional ideas I proposed for the invitation
Pop up box
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Double sliding card
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Pop up card
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The client decided they wanted the double sliding card. I built a rough prototype from card board to understand how to make the internal workings of the card design. Once I had the operational prototype I drew-up an artwork file for making a mock-up at the printer. |
Card board prototype
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Mock-up artwork for the printer to make sample of invitation
After the mock-up was approved the final design was put into production.
Final Design for the corporate event invitation
The story behind a Pizza Hut Christmas
The brief was to design a campaign for 4 new pizzas which Pizza Hut was releasing on the holiday season. The visual treatment that was used was a white Christmas using ingredients that go into making the pizza.
I made stencils for the tree and the stars and sprinkled flour over them on black paper. Once they were photographed. I separated the white from the black background on Photoshop and composited it on a wooden background resembling a cutting board. I then designed all the promotional material over it.
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The Press ad design
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The logo I designed for the promotion was reminiscent of a bakery but also had the look of Santa's workshop.
FB Timeline Image design
X stand design
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E flyer design
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Photography and Design for amante's Christmas seasonal Promo
The brief was to design an EDM for amante’s December 2015 promo. It needed to be warm and magical. The greeting card and packaging needed to be showcased while still making the lingerie stand out.
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Early visual
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Photograph I took for the design
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Once the photography was done I added the lighting effects and design of the layout of the advertisement
Final Design
My Wedding Card
My wife(then fiancée) and I wanted to create a word mark for all the communications of our wedding that had a classic calligraphic twist to it. After exhaustive experimentation with fonts I came down to 4 possible options.
Below are the final 2 options rendered in vector
Below is the final design my wife chose for the invitation card :)
Logo Design for Chariot re branding
The brief was to design a new logo for "The Chariot" to give it a new look for its relaunch. It needed to have an essence of its former logo so that we tap into the brand equity it had built over the years. However it was required to capture the essence of Jaffna, with its hot and spicy cuisines together with a pinch of the Tamil culture. Therefore we based our colour scheme on chilli and saffron. We also used iconography that was based on the arts and crafts of the Tamil culture to complete this design..
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The sketch for the horse and motif ideas for the cart wheel prior to redrawing it on the computer. |
Label For Fire Bird White/Red Rum
The brief was to design a label with a local flavor for a local rum brand so we based our concept on the “Sri Lankan jungle fowl” which is indigenous to Sri Lanka. It’s local name has a connotation of battle This is in line with the history of the name Rum which came from the word rumbullion.
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Pen drawing & digital painting Of bird
